Adrian Cheng, the 40-year-old Hong Kong heir reigns over an empire. Uninhibited inventor of the concept of installing a museum in the heart of a shopping center, he weaves the link between luxury and contemporary art. Discover in this article the essential to know about this billionaire.
A family fortune built on a jeweler empire
Welcome to the financial capital of 7 million inhabitants, where intense urban promiscuity rubs shoulders with unbridled real estate, where the price per square meter can reach 150,000 €. For now, a palpable excitement is spreading over the green carpet of the 21st-floor big kids’ lounge, the main target of the master of the house, Adrian Cheng. Eldest son and grandson of Hong Kong billionaires, the one everyone calls “Adrian” practices a visionary requirement. The family fortune in the local top 10 and 58th in the international ranking of Forbes was built on a Chow Tai Fook (CTF) jewelry empire, world leader with 5.3 billion euros in turnover and 2,400 stores, real estate and commercial, New World Development (NWD), turnover of 5.87 billion euros. The conglomerate is approaching 50,000 employees as its investments flood China and the world.
Adrian, respectively CEO of CTF, Executive Vice President of NWD and Founding President of K11, one of the most innovative companies in China, revisits the house assets by infusing them with culture and zenitude. Among the Chengs, each generation brings its stone to the building. Adrian, who joined the group in 2006 after an excellent university course with an art degree from Harvard, a cultural program from Stanford in Kyoto and an appropriate banking training (USB, Goldman Sachs), tackled the challenge of the third millennium by launching a cultural revolution dedicated to business.
Between luxury, culture and nature
A kind of improbable union between Mao and Rockefeller. Result, the heir who, younger, dreamed of being a tenor, dynamites the local business model with talent. Rather than validating financial results, Adrian the revolutionary is moving the lines. Precise, involved, sleeping little, he sends messages at all hours of the day and night to his teams, which he chooses young. He constantly travels to Myanmar, Siberia, and Singapore lately and multiplies the meetings. For ten years, this inventive person has been preparing the family group to become the entry platform for luxury brands in China. Its target : millennials, generation 1988-1994, added to Generation Z from 1995-2010, i.e. a future market of 566 million consumers, informed, versatile and without borders. Adrian the disruptive speaks to millennials and accompanies their way of life between luxury, culture and nature. After the Grand Helmsman, the Big Brother of the Bobos. The slogan that he erected in the DNA of his brand, The Artisanal Movement, promotes the know-how at the center of each of his projects.
The last one, the pharaonic Victoria Dockside 2.1 billion euros of investments, end of the construction site in 2019, where K11 Atelier is headquartered, redesigns the maritime facade of Hong Kong over nearly 28 hectares. Adrian aims to make it the new trendy heart of Hong Kong, with a district dedicated to art and design, surrounded by a Hollywood-style avenue of stars, designed by star landscaper James Corner, who designed the High Line of New York. There are offices, a Rosewood hotel, the brand, which owns the Crillon, is run by its little sister Sonia and a gigantic K11 Art Mall around the concept, a little curious in the eyes of Westerners, of works of art installed in the mall. At K11 in Shanghai in 2014, for three months, Adrian introduced 350,000 people to 40 paintings by Monet on loan from the Marmottan Museum, the largest exhibition in China of the impressionist and increased sales in the mall by 30%.
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Recipient of the Nobel Peace Prize in 2011 and ex former president of the Republic of Liberia Ellen Johnson Sirleaf is the first woman elected to the top of an African state. During her terms in office, in addition to keeping the peace for over a decade, she led a fierce fight against corruption. Despite the fact she was victim of domestic violence, she stood up for her rights by divorcing...
The apple firm and Parkinson's disease.
As soon as someone mentions the Parkinson's disease, people directly thinks of tremors, unfortunately Parkinson's disease is a much more complex and incurable condition with various symptoms. To find solution to this problem scientists are still doing a lot of researches. What if the solution was found by the American multinational technology company Apple?
What is Parkinson's disease?
Parkinson's disease is a dysfunction that affects the central nervous system. The main symptom of this dysfunction is the possible and progressive appearance of tremors. But Parkinson's disease can also cause other movement abnormalities such as kinesis and plastic hypertonia.
What are the causes of Parkinson's disease?
Although the exact causes of Parkinson's disease are still a mystery to us, it has...
Nobel Peace Prize: The ultimate honor a person can receive.
What do you think Kofi Annan, Rigoberta Menchú and Ernesto Teodoro Moneta have in common? Well, this ex diplomat and ex former secretary general of the United Nations, this human rights activist and this pacifist Italian journalist have all received the Nobel Peace Prize. But in concrete terms, how did this prize come about, and who can receive it?
Who invented the Nobel Peace Prize
Today, it is possible to receive a Nobel Prize in five different categories. Indeed, you can win a Nobel Prize in physics, chemistry, literature, physiology, or medicine and peace. This prize takes its name from the Swedish inventor Alfred Nobel, known for the invention of dynamite. He died without having a wife or any children to give his fortune of about 179 million euros to. He wrote a will in which he...
Chocolate and its impact on our health.
Chocolate is a delicacy that is very much appreciated by children and by adults. Whether it is in the form of a bar or spread or powdered to turn it into a drink, chocolate is a something that makes people happy. A Product derived from cocoa, chocolate has a real good impact on the human body and on our health. So, it is important to learn more about chocolate.
Chocolate is a good friend.
Eating a reasonable amount of chocolate can have a positive effect on the body and can even help us to lose weight. First, chocolate contains antioxidants that help to fight stress, so the next time you feel pressured, eat a few squares of chocolate instead of drinking tea, which is known for its soothing properties. Fun fact white chocolate contains much more antioxidants than green tea and dark...